Educational & Marketing Materials
These types of
projects typically aim to inform or persuade the reader. The writer
often works as an advocate for clients, helping them identify and
clearly express the message they want the reader to receive and act
I have written and produced newsletters, brochures, and
PowerPoint presentations describing the benefits of particular technologies,
as well as presentation folders to introduce potential clients to
a new company. I have experience working with graphic artists and
printers to take a job from concept to finished product.
One of the Electric Power Research Institute's missions
is providing its energy industry members with cutting-edge intelligence
on new technologies. I have written and edited newsletters on topics
such as energy storage, distributed generation, hydrogen, and compressed
air energy storage (CAES).
"Nuclear Action Plans"
brochure in this series features one aspect of EPRI's nuclear power
program, such as fuel management, maintenance, and plant safety. They
are intended to help promote interest in, and financial support
for, such programs among nuclear plant owners and operators around
"Renewable Energy for a Sustainable World"
project comprised a presentation folder and four-page brochures on
specific renewable energy technologies. The intended audience included
the general public, energy policy makers, and industry professionals.
In addition to writing and editing copy, I also managed the project,
including hiring and working with a graphic designer, bidding out
the print job, and communicating with the client to get the work done
to their specifications and on time.
Separate brochures addressed
photovoltaics, wind, biomass, hydropower, and geothermal power.
Renewable Technology Slide Shows"
Produced to accompany the brochures
described above, this collection of PowerPoint presentations covers
the history, technology, markets, and development potential for solar
photovoltaic, solar thermal, wind, biomass, and geothermal energy
is a consulting firm and contract testing laboratory that serves medical
device manufacturers and pharmaceutical companies. This brochure and
folder introduces the company to potential clients who might not be
familiar with its products and services (with William Bell & Co.).
& Vision" and "End-Use News"
These sister periodicals aimed
to inform EPRI members and the general public about successful EPRI
projects and products. Both featured short articles that tended to
focus on a particular problem and demonstrated how EPRI could help